Archive for 04月, 2008
星期二, 04月 29th, 2008
吉普:交通灯
三只鹦鹉分别位红黄绿,对应了交通灯的颜色,这个交通灯是特意给吉普车设立的,谁叫吉普是越野之王呢

Advertising Agency : BBDO, Mexico
Executive Creative Director: Hector Fernandez
Creative Directors: Ruben Rocha, Agustín Esteban
Art Directors: Antonio Cué, Agustín Esteban
Copywriters: Omar Sanchez, Diego Gonzalez
标签:
Jeep,
汽车广告
Posted in 创意创造价值, 汽车广告 | No Comments »
星期二, 04月 29th, 2008
Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to “sort your head”. This was done to promote McDonald’s Large Coffee for only 1 Euro.
户外张贴海报,变成大的互动推动的困惑,消费者可以解决,以”排序在你的头上” 。这样做,以促进麦当劳的大咖啡只有1欧元。

Advertising Agency: DDB, Stockholm, Sweden
Executive Creative Director: Andreas Dahlqvist
Art Directors: Ted Harry Mellström, Simon Higby, Viktor Arve
Copywriter: Martin Lundgren
Art Director: Viktor Arve
Photographer: Alexander Pihl
标签:
麦当劳
Posted in 创意创造价值 | No Comments »
星期二, 04月 29th, 2008

Advertising Agency: DDB, Amsterdam, Netherlands
Executive Creative Director: Martin Cornelissen
Art Directors: Marco Sluijter, Daniel Ashkol
Copywriter: Dieuwer Bulthuis, Maarten van Kempen
Photographer: Ernst Yperlaan
标签:
保险
Posted in 创意创造价值 | No Comments »
星期二, 04月 29th, 2008
a
To celebrate and pay tribute to the iconic Superstar, adidas Originals produced a pair of giant, SUV-size exact replicas, down to the fire-hose shoe laces. Housed in separate studios, we invited friends and artists at Surface2Air (NYC) and Upper Playground (San Francisco) to celebrate their own originality by customizing these huge sneakers - the right shoe for the East Coast and the left shoe for the West Coast.
For three days, the artists’ collectives (Surface2Air featuring Gordon Hull, Daniel Jackson and Alexia Stamatiou and Upper Playground featuring Sam Flores) went to work. Upon completion, the shoes were put on a flat bed truck and the two parties set off to meet in Venice Beach, CA. The showdown on the boardwalk drew L.A.’s finest “originals.”
Advertising Agency: 180 Los Angeles
标签:
阿迪达斯,
鞋广告
Posted in 创意创造价值, 鞋子广告 | No Comments »
星期二, 04月 29th, 2008
“Lights off, Switzerland. On March 29 at 8 pm, make a difference and help change the world.”

Advertising Agency: Publicis, Zurich, Switzerland
Creative Director: Florian Beck
Art Director: Jo-Wayne Peacock
Copywriters: Mario Nelson, Felix Freese
标签:
WWF,
世界自然基金会
Posted in 创意创造价值 | No Comments »