创意摇头丸–当你的大脑不能勃起的时候………….来一颗摇头丸吧！
乐高是垒高拼装玩具，主要是这种玩具的变化很多，很惹儿童喜爱。
Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Directors: Lee Griffin, Mike Watson
Copywriter: Mike Watson
Producer: Shay Devery
Photographer: John Bowden
人们以这样的方式来呼吁大家，救助因营养不良而死亡的儿童！
Every year, 5 million children die due to malnutrition. However, they don’t hear or read about it because it happens every day. This is a forgotten catastrophe with no news value. The brief: Put malnutrition on the agenda, make people contribute and strengthen the brand of Médecins Sans Frontièrs in Sweden. Since people tend to close their eyes and ears when they see or hear about starving children, they needed something different. During one week over 1,300 child coffins were spread around Stockholm. Every coffin had the message “Save a life, text a coffin away”. As part of the campaign, child coffins containing information on malnutrition were sent to news stations, delivered straight to the editor-in-chiefs. The campaign kicked off with a silent march through Stockholm made by the employees at MSF (everyone carrying a coffin), that way they gathered the whole organisation. The march ended up at a huge coffin pile, in the middle of Stockholm’s shopping and financial district, where an informal press conference was held. As people donated money with their cell phones, the coffins were removed from the streets one by one. The people of Stockholm could literally see that they were saving lives. The campaign got over 15 minutes of tv-time. In September, 164 articles about MSF were published (compared to a monthly average of 66,5). Over 80,000 euros were donated. The face-to-face donations increased with 25 percent (results last year went down). The long-term results will be very positive. Silver Direct Lions Winner.
标签：无国界医生组织请控制每一处污染的源头，给他们加上开关，停止对地球的污染把！
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Prabashan G Pather
Copywriter: Wendy Moorcroft
Photographer: Justin Patrick
俗话说：两条腿的蛤蟆不好找，三天腿的男人满街跑。男人为什么有三条腿？
男人们，给你三条腿都穿上鞋吧~~
Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean François Sacco
Art Director: Sophian Bouadjera
Copywriter: Laurent laporte
Photographer: Eric Devert
Art Buyer: Sylvie Etchemaite
卡莱斯勒汽车广告，你看清墙上的海报了吗？..没有，很模糊，是啊，速度太快了~~~
Advertising Agency: Y&R, São Paulo, Brazil
Creative Directors: Tomas Lorente, Cassio Zanatta
Art Director: Marco Mattos
Copywriter: Vinicius Stanzione
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